25 January 2015

Everlane: Casual Petra Launch

Everlane's New York workspace opened their door to raise a glass in honor of launch of the Casual Petra tote. Bartenders from Tiny's crafted a signature cocktail, The Everlane, with vodka, pomegranate, rosemary and a float of champagne. Stiff and delicious, my cheeks warmed after one.

The Petra Casual is made in in the same factory in Vicenza as the classic Petra designs. The leather is cut thinner and incredibly light in weight,  lending it rest in a slouchy manor. The hardware has been removed from the design and a  subtle contrast piping has been added. Available in classic navy, brown and black, the dimensions are 18" wide x 13" high with an 11" handle.

Brooklyn-based artist Danielle Kroll was on sight drawing sketches of staples that guests shared within their favorite everyday bag (check out the #5ThingsInMyBag  campaign on Instagram and Twitter). Her website is worth a click.  I'm tempted to reach out to her to buy a few pieces for our apartment. 

The Casual Petra opened early access this afternoon for purchase ($285) and will be available to all members tomorrow. If you're in Manhattan, you can have yours within an hour via Everlane Now.

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